The Tale Behind TALE
Give a child a blank page, and they'll fill it without a second thought.
Give them the same page a few years later, and they'll ask what they're supposed to draw.
Somewhere between those two moments, we stop telling our own stories.
I was that little girl who drew on everything. Walls, notebooks, the margins of every page. And I never put the pencil down. I spent twenty years making the world prettier for others: brands, events, campaigns, and everything in between.
But while I was creating for others, I kept noticing the ones who had stopped creating for themselves.
The young people around me. More awake than we ever were, carrying fears, dreams and questions too big for their age. Yet living the same, scrolling the same, talking the same. Shaped by everyone else's influence, when they could be the influence.
Then a chapter closed. I traveled, and for the first time in years, the only thing I was creating was memories. Far from deadlines and briefs, I found that little girl again, the one who drew just because she had something to say.
And I couldn't stop thinking of them. Of all the stories they carry, waiting for someone to believe they're worth telling.
What if we handed them back the pencil?
TALE. Tomorrow's Artists, Leaders & Entrepreneurs.
A place to draw their joy and their fear. To speak up. To stand for something. To shape a better world through their own vision and their own story. Their ideas come to life in pieces people wear, carry and keep.
One day, they'll outgrow us and write chapters of their own.
That's the whole point.
.لكل قطعة حكاية
Every piece has a tale.
What's yours?
